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➜ Done-For-You Brand Strategy

Stop guessing how to position your brand.

The Brand Clarity Generator™ turns what you know about your business into a clear strategy, one that drives your marketing, content, and growth.

⏱ Delivered in 48 hours.

I Want my Strategy Guide!

• SEE PACKAGES

The Brand Clarity Generator works best for businesses that already have some level of maturity, experience, or vision, but haven’t yet translated that into a clear brand strategy.

Founder-led businesses

Businesses with strong knowledge, experience, and execution, but without a clearly structured brand strategy.

Early-stage startups

Businesses with deep expertise, strong execution, and real-world experience, but without a clearly structured brand strategy.

Expertise businesses

Consultants, experts, and personal brands that need to build authority and structure their strategic communication.

Small digital businesses

Businesses with strong execution and growing adoption, but with positioning and messaging that are still fragmented.

➜ IMPORTANT DEFINITIONS

Brand Strategy
x Visual Identity

A brand strategy guide is a structured document that defines a business's competitive positioning, messaging architecture, target audience profile, and implementation roadmap. Unlike brand identity work (logos, colors, fonts), brand strategy determines what the brand stands for, who it serves, and how it communicates across every channel. The Brand Clarity Generator delivers this as a done-for-you service: a complete, framework-based Brand Strategy Guide, built specifically for your business and delivered within 48 hours, without agency costs or months-long timelines.

➜ The Problem

Most companies grow without brand clarity.

They post consistently, update their logo, hire a copywriter, and still can't explain what makes them different, who they're really for, or why their messaging isn't converting.

No clear competitive advantage. The brand blends into the category instead of owning a distinct space in the customer's mind.

Different tones across channels. No clear narrative arc. Content that informs but doesn't convert.

A proper brand strategy from a senior consultant costs $5,000–$20,000 and takes months. Most businesses can't access that level of thinking.

➜ The Deliverable

A complete strategic system to transform scattered information into clear brand direction.

• VIEW SAMPLE PDF

This isn’t a template with your name on it. The Brand Clarity Generator synthesizes positioning, messaging, perception, and strategy into a single actionable guide, structured with the same frameworks used by the world’s strongest brands, and built around your business, audience, and market context.

The strategic north star — a clear, actionable synthesis of your brand's competitive position, opportunity, and direction. What you share with stakeholders before anything else.

STORYBRAND - BAV

Purpose, vision, mission, and values, derived from how your business operates, not copied from a brand exercise. Includes your dominant brand archetype (Jung / Mark & Pearson) and how to use it.

Archetypes - BAV

Ideal Customer Profile with psychographic depth. Your Job-to-be-Done (the real one, not the obvious one). Competitive positioning using Ries & Trout's framework, including where you own your category.

JTBD - Positioning - 95-5 Rule

Your central message, tone of voice, and a four-layer message architecture (attribute → functional → emotional → identity). Includes audience-specific message variants.

StoryBrand - Jacob's Ladder

A full map of how customers find, evaluate, and commit to your brand, with the specific gaps and leverage points that most businesses overlook.

Hooked Model - Funnel

Three content pillars, editorial cadence, and channel-specific guidance, aligned with where your audience is in the buying cycle, not just where they scroll.

95-5 Rule - StoryBrand

A practical dashboard of 6 metrics to track quarterly. A monthly consistency checklist. The minimum viable system for keeping your brand on strategy as the business grows.

BAV - Performance

Three phases of 30 days each - Foundation, Traction, Expansion - with concrete actions, priorities, and decision points. Executable immediately, without an agency.

Implementation - Priority

• SEE PACKAGES

WITHOUT strategic clarity

WITH strategic clarity

➜ ABOUT ME

Eduardo Raggi

Senior Creative Director & Brand Strategist

Trained at Parsons School of Design in New York. Fifteen-plus years as a Senior Creative Director and Brand Strategist, building award-winning campaigns for brands in advertising and technology, founding two startups in UX/UI and product design along the way.The work sits at the intersection of storytelling, design, and customer insight, across digital, video, and print. The goal is always the same: brands that stop being forgettable and start being magnetic. If your brand blends in, we have a lot to talk about.

• Globe
• LinkedIn
• Instagram

"

It's super specialized, it's as if someone had spent a long time dedicated to producing a report like this. Truly detailed and personalized. I'm really impressed.

"

Nicolas · Chile 🇨🇱
La Vertiente Pullay, Owner & CEO

"

It gave me insights way beyond visual identity. It changed the direction and future plans I had for my business entirely. Mind-blowing.

"

Carla · Brazil 🇧🇷
Otta Ateliê, Owner & CEO

"

Surprisingly quite good, especially for a tailored strategic narrative. The framework application is genuinely sophisticated, not a typical AI output.

"

Marc · USA 🇺🇸
ML Fine Arts, Owner

➜ QUESTIONS

Everything you need to know.

Is this AI-generated or human-crafted?

Both, and intentionally so. Your inputs are synthesized by an AI trained on an expert-curated knowledge base of brand strategy frameworks. Every output is then reviewed and refined by a senior strategist with 15+ years of experience. You get speed and depth.

What do I need to provide?

A simple intake form 7 fields covering your business description, target audience, business type, latest branding activities, and customer journey. It takes 10–15 minutes to complete, and the more specific you are, the sharper the guide.

What format is the final guide?

A professionally formatted HTML document that reads and prints like a polished consulting deliverable. Includes a structured table of contents, section headings, framework references, and a 90-day roadmap. You can share it as-is or adapt it internally.

Which frameworks are applied?

Brand Asset Valuator (BAV), StoryBrand (Donald Miller), the Hooked Model, Brand Archetypes (Jung / Mark & Pearson), Positioning (Ries & Trout), Jobs-to-be-Done, Jacob's Ladder, and the 95-5 Rule. Applied to your business, not just referenced.

Does it work for my type of business?

Yes. The frameworks are universal, they've been applied to SaaS, personal brands, retail, professional services, e-commerce, non-profits, and political communication. If you have a brand, you have positioning.

What languages are supported?

English, Portuguese (BR), and Spanish. The guide is generated in whichever language you choose, with cultural and market nuances applied where relevant, particularly for Latin American markets.

Can I use this for a client?

Yes. Agencies, consultants, and creative directors frequently use this as a foundation for client strategy work. If you're purchasing for multiple clients or want a white-label arrangement, reach out directly.

What if I need more than the guide?

The Advisory package includes 30 days of implementation support, content review, LinkedIn audit, and async messaging. For deeper engagements (ongoing consulting, political communication, M3® training), contact us directly to discuss scope.

Privacy & ComplianceOur data practices are designed to meet the rigorous standards of the LGPD (Brazil), GDPR (EU), and CCPA (USA), ensuring your business intelligence remains confidential and secure regardless of your location.

Eduardo Raggi Consulting & Marketing ® 2026.

Privacy Policy | Terms & Conditions

Privacy Policy

Brand Clarity Generator
Last updated: May 2026

Eduardo Raggi Consultoria & Marketing ("we," "our," or "us") operates the Brand Clarity Generator website at brandclaritygenerator.carrd.co. This Privacy Policy explains how we collect, use, and protect your personal data when you use our service.

1. Data We CollectWe collect the following personal data:- Name and email address — submitted via the intake form at the time of purchase
- Payment information — processed by Kiwify (kiwify.com.br); we do not receive, store, or have access to your card or banking details
- IP address and basic usage data — collected automatically via site analytics tools, if active---2. How We Use Your DataWe use your personal data exclusively to:- Deliver your Brand Clarity Generator report to your email address
- Communicate with you about your order, including clarifications and delivery confirmation
- Send service-related updates directly related to your purchaseWe do not send unsolicited marketing communications without your explicit consent.---3. Legal Basis for ProcessingBrazilian residents: Data processing is based on contract performance and compliance with the Lei Geral de Proteção de Dados (LGPD — Law 13.709/2018).Residents of the European Economic Area (EEA): Data processing is based on contract performance and, where applicable, legitimate interests, under the General Data Protection Regulation (GDPR — Regulation EU 2016/679).All other jurisdictions: Processing is based on contract performance and your consent at the time of purchase.---4. Third-Party Data ProcessorsWe use the following third-party services that process personal data on our behalf:- Kiwify (kiwify.com.br) — processes your payment. Kiwify operates under its own privacy policy and is solely responsible for the security of payment data. We do not receive or store your full payment details.
- Google LLC (google.com) — the intake form submitted after purchase is hosted on Google Forms. Your responses are automatically recorded in a private Google Sheets spreadsheet accessible only to us. Both services operate under Google's Privacy Policy (policies.google.com/privacy). Intake data is deleted from Google Sheets within 1 (one) business day after your report has been delivered. By submitting the intake form, you acknowledge that your responses are processed through Google's infrastructure.We do not sell, rent, or share your personal data with third parties for marketing purposes.---5. Data RetentionWe retain your personal data for as long as necessary to fulfill your order and comply with applicable legal obligations. Specific retention periods are as follows:- Intake form data (Google Sheets): deleted within 1 (one) business day after your report has been delivered
- Order and contact data (name, email, purchase record): retained for up to 5 (five) years from the date of purchase, as required for legal and accounting purposes, unless a longer period is mandated by law---6. Your RightsDepending on your location, you have the right to:- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your personal data (subject to legal retention requirements)
- Restrict or object to the processing of your data
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time, where processing is based on consentTo exercise any of these rights, contact us at [email protected]. We will respond within the timeframes required by applicable law.---7. International Data TransfersIf you are located outside Brazil, your personal data may be transferred to and processed in Brazil, where our operations are based. By using this service, you acknowledge and consent to this transfer. We take reasonable steps to ensure your data is handled in accordance with this Privacy Policy.---8. Data SecurityWe implement reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.---9. ChildrenThis service is not directed at individuals under 18 years of age. We do not knowingly collect personal data from minors. If you believe a minor has submitted data through our site, please contact us immediately so we can delete it.---10. Changes to This PolicyWe may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Continued use of the service after changes are posted constitutes acceptance of the updated policy.---11. ContactFor privacy-related inquiries, requests, or complaints:Eduardo Raggi Consultoria & Marketing
[email protected]

Tems & Conditons

Brand Clarity Generator
Last updated: May 2026

These Terms & Conditions ("Terms") govern your purchase and use of the Brand Clarity Generator service operated by Eduardo Raggi Consultoria & Marketing ("we," "our," or "us"). By completing a purchase, you agree to be bound by these Terms.

1. The ServiceBrand Clarity Generator is a done-for-you brand strategy report produced by Eduardo Raggi Consultoria & Marketing. Upon purchase and submission of the intake form, you will receive a structured brand analysis delivered digitally to your email address within 48 business hours.The report is based exclusively on the information you provide through the intake form. The quality and depth of the output depend on the completeness and accuracy of your responses.---2. PaymentPayment is processed through Kiwify (kiwify.com.br), an independent payment platform. All prices are listed in Brazilian Reais (BRL).International buyers are solely responsible for any applicable sales taxes, VAT, import duties, or other charges imposed by their local jurisdiction. These amounts are not included in the listed price and are not collected or remitted by us on your behalf. By completing an international purchase, you acknowledge this responsibility.---3. DeliveryThe report is delivered digitally to the email address provided at the time of purchase. Delivery is contingent on the complete and accurate submission of the intake form.The 48-business-hour delivery window begins upon receipt of a fully completed intake form, not at the time of payment. If your form is submitted outside business hours (Monday through Friday, 9am–6pm BRT), the clock begins on the next business day.We are not responsible for delivery failures caused by incorrect email addresses provided at checkout or by messages filtered to spam folders.---4. Refund PolicyBRAZILIAN RESIDENTSIn accordance with Article 49 of the Brazilian Consumer Protection Code (Código de Defesa do Consumidor — Lei 8.078/1990), you have the right to cancel your purchase within 7 (seven) calendar days from the date of the transaction, without providing any reason, and receive a full refund. This right applies regardless of whether the report has been delivered.To exercise this right, contact us at [email protected] within the 7-day period.INTERNATIONAL BUYERSWe offer a satisfaction guarantee with no fixed time limit. If the report does not meet your expectations, you may request a refund at any time by contacting [email protected] with a written explanation of why the service did not satisfy your needs. Refund requests are reviewed individually and resolved in good faith.---5. Intellectual PropertyThe report delivered to you is licensed for your personal or business use only. You may not resell, sublicense, republish, or distribute it to third parties — in whole or in part — without prior written authorization from Eduardo Raggi Consultoria & Marketing.The Brand Clarity Generator name, methodology, and all associated materials are the intellectual property of Eduardo Raggi Consultoria & Marketing.---6. Limitation of LiabilityThe Brand Clarity Generator provides strategic recommendations based solely on the information you supply. Results are recommendations, not guarantees of business performance or outcome.We are not liable for any business decisions made based on the report, or for any indirect, incidental, or consequential damages arising from the use of this service. Our total liability to you, under any circumstances, is limited to the amount you paid for the service.---7. Modifications to the ServiceWe reserve the right to modify, suspend, or discontinue the service at any time. If a modification materially affects an order already placed and paid, we will notify you and offer a full refund.---8. Governing Law and JurisdictionFor Brazilian residents, these Terms are governed by the laws of Brazil. The courts of Brasília, Federal District (DF), have exclusive jurisdiction over any disputes arising from these Terms, except where mandatory consumer protection law in your jurisdiction provides otherwise.For international buyers, these Terms are governed by Brazilian law, unless mandatory consumer protection laws in your country of residence provide broader rights, in which case those rights are not waived by these Terms.---9. ContactFor questions, refund requests, or any service-related matter:
Eduardo Raggi Consultoria & Marketing
[email protected]